Sunflower
Background:
Sunflower is a dynamic and creative consultancy run by Sydney Fulkerson that pairs brands and founders with creative professionals. I designed a comprehensive identity system for Sunflower, including an illustrative logo and a custom typeface that was built from the ground up.
Sunflower Display is the defining visual element of the Sunflower brand identity. I designed and built the typeface with the goal of communicating typographically the ways in which Sunflower fosters growth for its clients. Integrated into several of the typeface’s letterforms are subtle visual cues that gesture toward seeds, leaves, and petals.
Brand Identity Design
Art Direction
Custom Typeface
"Working with Barrett was my dream scenario. I knew I wanted a beautiful, custom typeface for my brand given my personalized services, and Barrett over-delivered. From his mood boards to his thorough presentations, Barrett was organized, thoughtful, and took every single piece of my feedback into consideration. I get compliments all the time on my brand, and I have Barrett's work to thank. Would highly recommend Barrett to folks wanting high-quality, strategic, and one-of-a-kind design and custom typography."
-Sydney Fulkerson, Founder, Sunflower